How about adding a name in your menu?
The image of your menu book can increase tremendously by adding your store name or logo.
It makes your customers remember your name and thus increases your repeated customers.
There are a number of name-adding process, let’s have a look.
Items capable for name-adding
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Menu book
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key holder
[About key holders]
Please type “key holder” as the searching keyword by using the text-searching engine at the top of SHIMBI online. You can find it at “guest rooms (hotels & accommodation facilities) from the category menu on the left.
《Download of various specifications》
Method of name-logo adding
Gilding
Gilding is the application of a very thin coating (foil) to the menu through a metallic letter press.
[Features]
It is a printing of logo on the target surface through high temperature and high pressure. Depending on the texture of the target surface, dents may form, and there is a simple kind of foil-less gilding called “simplified gilding” (or alternatively called blank gilding). (Please refer to 02 simplified gilding)
> Operation process
01
Sample
Operation process
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1.Film
Film colors are limited (The representative film becomes Gold or Silver)
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2.Copper Plate
It is a stamp part. (*Paste-up is necessary beforehand)
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3.Print
Pushing a film to the menu with a copper plate for high heat.
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4.Completion!
Simplified gilding
It’s almost the same as gilding but just without a film (foil) so the letter press is directly pushed onto the printing surface.
[Features]
It is a printing of logo on the target surface through high temperature and high pressure. Depending on the texture of the target surface, dents may form. As no foil is used, this printing is good as a simple design without colors.
02
Sample
Screen printing
Screen printing refers to an ink transferring process passes through a screen, usually a net of mesh (net), such as nylon or tetrone, except in areas made impermeable to the ink.
[Features]
It’s good for various materials and shapes. In addition, ink colors can be adjusted to match with your special, ideal image. When your best color cannot be prepared, we are glad to suggest alternatives for you.
> Operation process
03
Sample
Operation process
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1.It is made from positive film
* Paste-up is necessary.
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2.Negative film
It is the photograph film which the image of the light and shade and the color of the subject reversed is made for.
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3.Print
Stenciling ink with a silk film on a menu cover.
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4.Completion!
Laser Engraving
Laser engraving refers to “burning” the sculpting part by importing original script data into the printing device. It’s mainly used for the processing of wooden and acrylic products. The target area is like burned while the pattern is made into the material.
[Features]
Small-scale production is feasible as no printing plate is needed. It is relatively flexible in case of any changes in script data.
> Operation process
04
Sample
Operation process
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1.Data reading
It is not necessary to make copper plate and silk film. Sending the data from computer to machine.
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2.Engraving
Laser sculpture machine automatically engraves.
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3.Completion
Available to the processing such as wooden goods, leather products, the acrylic key ring, so on.
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UV inkjet printing
The printing is done through digital data and without printing-plate so full-color and multiple colors printings are possible also for small lots.
[Features]
It is a detailed, fine printing good for materials with a rough surface and wooden surface with exhaustive gaps, and thus refined lines and extremely small words can be made. When compared with oily ink for screen printing, UV ink is harder, more friction and chemical resistant. Besides, it is environmental friendly as it is VOC (Volatile organic compounds)-free thus it is perfect for clients in the catering industry.
> Operation process
05
Sample
Operation process
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1.Data making
Create the print data in Adobe Illustrator.
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2.Print
Sending the data to ink jet printer and print it on the cover.
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3.Completion
Stenciling ink with a silk film on a menu cover.
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UV printing is applicable to uneven surface of menu book and delicate description.